Yes, It is true that CashStar can be described as a genuine firm that offers electronic gift cards. Established in 2007 and with its headquarters at Portland, Maine, CashStar has created a platform that lets businesses direct sell gift cards in digital format to customers. In the year 2017, CashStar was acquired by Blackhawk Network Holdings, Inc. which is a major company in the prepay payments and prepaid business.
Company Overview
CashStar works with a variety of prominent brands to provide eGift card service, with the aim to provide a seamless and efficient experience for both business as well as consumers. The integration of the company into Blackhawk Network has expanded its options and resources and further establishing its place within the online payments market.
Customer Feedback
Despite its credibility and status, CashStar has faced significant complaints from consumers.
- Review of Sitejabber: CashStar holds a rating of 1.1 out of 5 stars, based on 225 reviews, which indicates general dissatisfaction among customers. Most complaints involve issues with delivery of gift cards, bad customer service, and issues with activation of the card.
- PissedConsumer Reviews on PissedConsumer, CashStar has a 2.4-star rating basing on 183 user reviews. Customers frequently complain about issues like unresponsive customer service problems with redeeming gift cards and concerns over fraud.
- Reddit Forum Discussions Forums on the internet such as Reddit users have voiced reservations about CashStar’s services with some claiming it’s fraudulent due to the unauthorised transactions, as well as other problems.
Employee Perspectives
From an internal perspective, CashStar appears to maintain an atmosphere of positivity at work:
- Glassdoor Review The company has an overall score in the range of 4.0 out of five stars on Glassdoor which is 71%. saying they would recommend their work to someone they know. The employees praise a positive working environment and appreciate the management’s likability.
- Indeed Review Also, on Indeed.com employees have praised the atmosphere of collaboration and balanced work and personal life.
Legal Considerations
As an affiliate to Blackhawk Network Holdings, Inc., CashStar operates under the rules and regulations governing electronic payments as well as gift cards within the United States. Blackhawk Network is accredited by the Better Business Bureau (BBB) and has an A+ score. However, it is noteworthy to note that Blackhawk Network has received over 1,000 complaints over the last three years, mostly related to problems with gift cards as well as customer service.
Conclusion
Although CashStar has a solid business that has a solid base in the gift card digital market, prospective customers must be cautious because of the high amount of consumer complaints. Problems like delayed delivery as well as activation issues and a lack of customer service have been reported frequently. Prior to engaging with CashStar’s services customers should conduct thorough studies, read the latest reviews and look into alternative services for a pleasant experience.
Disclaimer This article is intended solely for informational purposes and is not financial or legal advice. The individual experiences of CashStar could be different.


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